About

Marketing, communication
and digital presence

Profile photo of Michele Recalde

My journey started from my master's degree in Business Marketing and Communication Organization at Sapienza University of Rome and has developed around the design of communication strategies, digital content, events and curated online presences.

During my internship at Peekaboo, a certified B-Corp incubator, I worked on multichannel communication activities, event management and startup analysis. I contributed to the coordination of the "Ready To Apply?" event, created in collaboration with Roma Capitale for the AcceleraImpresa IV grant, and to the scouting of over 500 startups.

Today I apply these skills to the design of showcase websites, presentation pages and digital content aimed at making the offer of businesses and professionals clearer. The goal is to build an organized, credible and coherent online presence that reflects what the client wants to communicate.

Marketing

Strategy, positioning and content to better communicate the value of a project, a service or a business.

View projects

Digital Presence

Showcase websites, page structure and online content to present yourself clearly and professionally.

See the websites built

Events & Projects

Operational support, coordination and communication for events, initiatives and digital content.

View the event and reels
CV

Want to learn more about my background?

Download my CV in PDF to review my experience, education, skills and projects in full.

Download CV · PDF Open online
Projects

Completed and published projects

A selection of concrete work developed professionally and academically: two published websites — a corporate one and an editorial one for a sports community — and an experience in the Peekaboo marketing team, with event management, digital communication and video content production activities.

IndiaVIOLAto logo
Live online
Multi-page website · Sports media & community

IndiaVIOLAto, editorial website for a fan community

Design and development of the IndiaVIOLAto website, an editorial brand dedicated to Fiorentina fans. The project included visual identity, content structure, live and latest-videos sections, links to YouTube, TikTok and Instagram channels, and a network of collaborations with other pages from the "viola" fan world, with the goal of giving the community a clear and recognizable online reference point.

Web design HTML/CSS/JS Content strategy Community
Visit the website
Star Castle Investments logo
Live online
Multi-page website · Corporate

Star Castle Investments, corporate website

Design and development of the corporate website for Star Castle Investments Limited, a company based in Hong Kong active in project coordination and international business relationship development. The project included content structure, digital visual identity, institutional pages and online publishing, with the aim of building a clear, credible and professional web presence.

Web design HTML/CSS/JS Multi-page Corporate
Visit the website
Banner event Ready To Apply? — AcceleraImpresa IV
Content published on Instagram
Event management · Content creation · Digital communication

Peekaboo, "Ready To Apply?" event

Support for project management and operational coordination of the "Ready To Apply?" event, an initiative linked to the AcceleraImpresa IV grant by Roma Capitale, with about 70 participants. In collaboration with the Peekaboo marketing team, I handled planning, invitations, participant management, online publications and social content, also contributing to the creation of a promotional reel and a post-event video published on @peekaboo.vision.

Event management Video content Instagram Reels Startup Communication
View published content
Promotional reel Post-event video
View university projects too
University projects

Academic project work

This section collects some project work done in teams during my master's degree in Business Marketing and Communication Organization. The projects were developed from real corporate briefs, presented by representatives of the companies involved and evaluated together with course professors.

These works are academic papers built through market analysis, communication strategies, positioning, creative content and operational plans. The brands mentioned are used as university case studies: the projects do not represent campaigns actually implemented by the companies.

The goal is to show method, analytical skills, strategic design and creative development applied to complex business cases.

Dole — two-year marketing plan
Marketing planning · Positioning · Communication

Dole, two-year marketing plan

Development of a strategic and operational marketing plan for Dole, with competitive context analysis, positioning definition, design of sports sponsorships, territorial activations and integrated communication.

Marketing planning Brand strategy Sponsorship
Ford Puma Gen-E — brand communication
Brand communication · Advertising · Positioning

Ford Puma Gen-E, brand communication

Design of an advertising project aimed at enhancing the product's positioning in the electric vehicle segment, with focus on message, tone of communication and consistency with the brand identity.

Advertising Brand communication Automotive
Ferrari — corporate communication
Corporate communication · Qualitative analysis

Ferrari, corporate communication

Analysis of Ferrari's corporate communication through semi-structured interviews with Ferrari managers at the Maranello headquarters, focusing on identity, reputation, organizational culture and internal and external communication.

Corporate communication Qualitative research Branding
Jaguar Land Rover — digital marketing
Social media · Digital strategy · Content plan

Jaguar Land Rover, digital marketing

Design of a digital marketing strategy for Jaguar Land Rover, focusing on social channels, digital content, product enhancement and building a consistent online presence aligned with the brand's premium positioning.

Social media Digital marketing Content strategy
Method

From brief to delivery

A structured, clear and customizable path based on the objective: building a professional web presence or creating more consistent and recognizable digital communication.

Initial analysis

I analyze the business, objectives, audience, services offered, desired style and existing digital channels. Every project starts from a structure built on the client's real needs.

Website structure

I define sections, pages, main content and user path. The goal is to make it clear what you do, what you offer and how users can contact you.

Design & content

I create layout, text, visual hierarchy and call to action. The website is designed to be readable, consistent and suitable for the target audience.

Development & optimization

I build the website in a responsive version, focusing on navigation, readability, mobile compatibility and connections with email, social or WhatsApp.

Publishing & delivery

I upload the website online, verify that pages work correctly and provide simple guidance for any future updates.

Contact

Have a project to take online?

Does your online business truly communicate its value? I can help you make it clearer, more credible and professional with showcase websites, curated social profiles and digital content designed to highlight your services, skills and strengths. The first conversation is no-commitment. You can reach me by email, WhatsApp or LinkedIn.

WhatsApp +39 340 147 5597
LinkedIn linkedin.com/in/recaldemichele